What is an SEO consultant to do and how we can help rent
SEO consultants - development and trends
The SEO consultant can help your company to change more and more capital to research and online marketing. Recently, the National Association of Realtors (NAR) has the country's largest trade organization, a report showing that over 70% of home buyers first became aware of the house they eventually bought released by the online search.
Meanwhile, statistics show that 92% of buyers to buy or research products online. The fact is that the use of an expert SEO you can increase your visibility, productivity, turnover and profit. Regardless of your products or services company, to rely on an online presence and not with an SEO consultant to the hard way that a relatively reasonable initial investment, large dividends down the road to get yield.
Launch of a website without the advice of an SEO experience similar to casting a fishing line is non-bait in the ocean, in the hope of landing a trophy fish. SEO experts offer a variety of services including training, monitoring, analysis and recommendations.
The role of the SEO consultant
Services of SEO consultants has the depth and width and can be carefully coordinated to complement the marketing strategy of the company. As a necessary component of this strategy, some recommendations SEO consultants used to create consistency in the overall marketing plan. seamless marketing should always be the aim.
With increased exposure of consumers and constantly changing patterns of online search, keep informed about the SEO consultants diligently customers of developments in the industry. These trends can easily be extended online to new places. The latest madness in social media is a perfect example of the need, at the beginning of the stay, such as research consumers.
There are six reasons to use an SEO consultant:
* Learn effective SEO techniques and their implementation
* to strengthen the online presence
* Increase search engine ranking of site
* Targeted recruiting consumers
* Increase your sales
* Online Reputation Business Protect
Measuring SEO Consulting
If your website is inactive or active, an SEO will be able to provide much analysis and explore new areas and means of stimulating activity. Again, there are six key areas where the professional SEO can buoy your site.
* Analyze your search engine optimization techniques
* Improve your website design SEO
* to optimize keyword
* Improve your SEO Writing
* Establish effective links
* Setup and expand web analytics
The SEO expert can decide to work directly with the existing staff or services, on a continuous basis.
Search engine optimization requirements are constantly changing. The big three search engines Google, Yahoo and Bing have sophisticated algorithms. The changes are a constant challenge to get high SEO rankings. When adding significant gains in social media sites like Facebook, LinkedIn, Twitter, and Digg, the need for the SEO consultant will offer even more.
Improve your listing has a high return on investment. To increase the exposure and increase the bottom line, brings the SEO Expert significant value. Do you think of the fishing line from the UN baits that your site can mean for your company, optimizes and to consider increasing the maintenance of a professional SEO to productivity and revenue.
What is an SEO consultant to do and how we can help rent
To remember SEO consulting for big brand companies - 12 Issues Search Engine Optimization
SEO tips for company brand websites of more than 10,000 or 15,000 pages has some unique types of problems for search engine optimization. The main problems can be summarized in the following areas:
1 - The inefficiency of the Content Management:
The main problem in most cases is in the content management system or have used such as web programmers, webmasters and marketers to manage content on the site over the years. Usually, there are many duplicate pages, broken links, missing title tags and many other coding errors.
SEO consultant should carefully analyze the entire site and recommend the right solution for every situation.
2 - Website Design and architecture:
Large companies tend to be very large and expensive research sites that are not search engines to build. SEO consultant should be on building an SEO siloing perfect architecture for the entire site and re-organize pages to focus in thematic groups, with good internal links.
3 - Flash Web sites:
Flash websites are very attractive to human visitors, but they provide little information to search engine spiders.
4 - poorly optimized models:
Web sites of major brands generally use a style sheet to fill optimization by creating one or more optimized models, then, with their huge database on every page with relevant information about this unique site.
The problem is with how the models are designed to indicate to start using and reusing content. A poorly optimized model or a small problem in a site that contains millions of pages, can grow to be a small problem in the beginning of a major disaster, or explore the search engines stop indexing thousands of pages of a large loss in the ranking and visibility.
Early detection of these minor problems or breakdowns saves much time and energy.
5 - lack of relevant keywords in the content of pages:
Business brands usually require "creative" authors, content and title tags to add their pages. These talented writers produce attractive content that most of the lack of relevant keywords. This type of content is good for human visitors, but has no value at all search engines in the network. Therefore, these pages never impressive results in the search engines and thousands of customers looking specifically for these products are found never to come across these pages.
6 - Dynamic URLs:
Most major Web sites use dynamic URLs, that the absence of key words. Google and other search engines index these pages permanently, but they lose much of its value if it is not SEO relevant keywords in thousands of URLs.
7 - number of web pages and duplicate content:
Duplicate content in major projects is likely caused by the use and reuse the same content repeated in different pages.
Furthermore, large firms tend to create many similar sites and with the same sites at different locations. duplicate pages on different websites are a bigger problem than duplicate pages on the same site. Google will demote these sites, parts of them or even some of these websites from the Google index.
8 - waste of time and energy on multiple websites:
Large companies with multiple sites in general waste much time and energy to maintain the content and link popularity of these sites. Time and money on these sites compete the capacity of the main site to other sites on the first page.
There are some situations that may require more than one website for each company, but in general this is not the ideal situation.
9 - The Bureaucracy:
Large companies have websites with thousands of pages are usually so many people in the development and maintenance of these large sites.
Any recommendation SEO usually have a series of approvals before changes can be made. There is always a lot of red tape, delay, denial or less resistance to the implementation of each recommendation to SEO level or another.
10 - Highlights:
Most managers manage large sites have not thought much about search engine optimization. They have always met their targets for sales and marketing with traditional marketing techniques. You do not normally see, improve SEO as a priority to sales. One of the main priorities of a SEO consultant is to convince managers of the significant impact of search engine optimization to improve the traffic and sales. SEO consultant should motivate executives of the company, implement an aggressive search engine to the first side to reach positions of their relevant keywords in the shortest possible time.
11 - Failure to follow up with the latest trends in SEO techniques:
Google changes its algorithms over 400 times per year, which amounts to more than once daily. In a large company, each member is busy with homework and daily activities and had no time to follow the latest in the world of search engine optimization. SEO consultant should be involved to arrange for the training of all personnel in relation to SEO.
12 - How long does it take to take top ranking in search engines:
Business leaders are generally eager to see results and success. Explain that all bodies have no control over the SEO consultant crawlers from Google or the Google algorithm. It takes as long as it takes.
to remember SEO consulting for big brand companies - 12 Issues Search Engine Optimization,
