How to Choose a Good SEO Consultant

How to Choose a Good SEO Consultant

If a man can write a better book, a better sermon, or make a better mousetrap than his neighbor preach, but he built his house in the woods, the world a path to his door will hit you - Ralph Waldo Emerson (1803 1882)

This may be in the business paradigm of the 19th and 20 Correct century, but in the new paradigm of the Internet, it is worth - especially if you replace "house" with "site". About 88% of Americans who are online with the help of search engines to research what they buy and buy the big three search engines have more than 80% of the market between them. This means that you achieve good ranking in one or all of these search engines to reach your target audience. For search engine optimization (SEO) is best left to an expert, that is, you need an SEO Consultant the opportunity to optimize your Web presence and improve the usability of the site, and thus increase profits. Choose an SEO company in the same way as a company that you go buy a service would be assessed. Find out how long they're in the business and see if they tell you exactly what it is like they do their job. Ask them about their previous work and clients and see if you can use these customers as references. Check their methodology. Expect to ensure no exact details, but they offer more than just a "Presentation Services" and "meta-tag optimization." Look for their ability to perform an optimization on the site, improve site architecture to optimize the search for good keywords and content, and to do link building. SEO does not use "silver bullet" and requires a variety of techniques to improve search engine placement. If you have a blog, you read some of their messages and see if their technical sense, or appear as "difficult".

Make sure that the SEO consultant has thorough knowledge and understanding to date of the major search engines and their algorithms. These algorithms are constantly being developed and improved so that the consultant should be able to prove that he / she through with the changing markets through membership in various forums, discussion groups and organizations peers. Look at their attitude. Do they belong to the Better Business Bureau (BBB)? Are they professional associations to a search engine online marketing or advertising? Who are your customers? Are their clients reputable? You typically see a good indicator of a company's reputation by what they align themselves, or who is not.

Another overlooked factor check is: Are they naturally rank SEO related keywords? If she does not even rank their site, even for a very competitive keyword, which should trigger an alarm. For how can a SEO company do something for you can not even wear them?

Search engine optimization is not an "ad hoc" magic pill to the top of the table to get, and be careful, SEO consultants that this offer. Make sure that your SEO consultant can not only to improve your ranking, but you can stay there, with a maintenance program. Check to see what the long-term strategy will be used in your name. Finally, ask their business practices. Do they subscribe to, the best practices for SEO / Search Engine Marketing industry? Are they white hat and black hat SEO techniques? All these issues are important considerations in the choice of SEO for your business.

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9 comments:

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